Nutrition Business Journal

Natural Value Keeps Overhead Down and Sales Up

Controlling costs in a category where price is a leading barrier to purchase is of real value to retailers.

Like a broker with a brand” is how Gary Cohen described Natural Value, the Sacramento-based natural and organic food company he operates with partner Jody Stephens. But it’s a little more complicated than that. By treating contract manufacturers like quasi-partners and squeezing supply-chain logistical costs to the bare minimum, Natural Value has been able to grow in 10 years from a startup offering a handful of items to an established multi-category brand with 1,200 SKUs.

All access premium subscription

This content requires a subscription to Nutrition Business Journal.

As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.

Email [email protected] for more information about subscribing.