Nutrition Business Journal
NBJ Consumer Insights: Treating the Conditions that Concern Consumers

NBJ Consumer Insights: Treating the Conditions that Concern Consumers

Consumers prefer food to supplements when addressing health conditions—could whole-food supplements bridge the gap?

As a consumer, standing in the supplement aisle deciding what to purchase can be a daunting task, even for those who work in the industry. The rise of condition specific product labels and online information can be a great help. But how does the average consumer feel about supplements and their use for the treatment and prevention of the health conditions that concern them?

Health concerns & treatment choices

NBJ asked approximately 250 consumer

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