Nutrition Business Journal

Nestle Eyes Mothers, Infants With Probiotic- Containing Formula

Educational efforts on relationship between probiotics, immunity could prove lucrative for Nestle

“Our specific message is ‘Nestle Good Start Natural Cultures is the fi rst and only routine infant formula in the U.S. that contains benefi cial cultures like those promoted by breast milk to help support a healthy immune system,’” said Lisbeth Armentano, communications spokesperson for Nestle Nutrition. “We learned from moms that they are extremely interested in proper immune protection for their babies.”

On Aug. 15, Nestle announced the launch of Nestl

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