When Sunflower Farmers Market opened its Boulder, Colorado, store in April of this year, the company's founder, Mike Gilliland, admits that he was a little apprehensive about how the location would do given that eight other natural retailers — four of them owned by Whole Foods Market — operate within a two-mile radius of the new Sunflower store.
As it turned out, Gilliland — who cofounded Wild Oats Market and has been in the natural grocery business for more than
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