NBJ

Niche Markets VII: Product Positioning

Executives discuss benefits of niche marketing by condition, demographic, science and lifestyle. Diabetes, heart health and children top niches in 2004.

Successful positioning entails seeking a place in the market that not only differentiates your product from the competition but also creates a unique image in consumers’ minds. In a market as crowded, commoditized, sliced and diced as supplements, this is clearly one of the biggest challenges faced by manufacturers and marketers.

All access premium subscription

This content requires a subscription to Nutrition Business Journal.

As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.

Email [email protected] for more information about subscribing.