Tracking the LOHAS Consumer
NBJ: What changes have you seen in the LOHAS (Lifestyles of Health and Sustainability) consumer base in the past two years?
SF: Natural Marketing Institute research indicates that the percentage of U.S. general population adults who are considered LOHAS consumers has remained relatively stable over the past three years – going from 17% in 2005 to 19% in 2007. This is what we would expect, as this
All access premium subscription
This content requires a subscription to Nutrition Business Journal.
As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.
Email [email protected] for more information about subscribing.