Nutrition Business Journal

NMI Provides Insight into Consumer Perception of GMO's, Sweetners, More

Natural Marketing Institute Managing Partner Steve French on LOHAS consumers, perceptions of sustainability, organics in U.S. and other fi ndings from recent reports

Tracking the LOHAS Consumer

NBJ: What changes have you seen in the LOHAS (Lifestyles of Health and Sustainability) consumer base in the past two years?

SF: Natural Marketing Institute research indicates that the percentage of U.S. general population adults who are considered LOHAS consumers has remained relatively stable over the past three years – going from 17% in 2005 to 19% in 2007. This is what we would expect, as this

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