Nutrition Business Journal

NMI Sees Polarization Among Both LOHAS and Health & Wellness Consumers

Maryellen Molyneaux and Gywnne Rogers of The Natural Marketing Institute talk about attitudes to corporate social responsibility and health & wellness trends.

NBJ: How would you summarize current attitudes to issues of corporate social responsibility?

GR: Half the U.S. population believes companies have a responsibility not just to shareholders but to the community in which they operate. According to NMI’s fourth annual LOHAS Consumer Trends Database, 49% of the general population agreed completely (on a five-point scale) with the statement, “It is important for companies not just to be profitable but to be mindful of thei

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