Nutrition Business Journal

No Easy Win for Tesco's Fresh & Easy Concept

Since opening its fi rst Fresh & Easy Neighborhood Market store in the
United States last November, Tesco has expanded aggressively to 61 stores.
The British retail giant has adapted its original business model to better suit
U.S. consumers, though some analysts say the verdict is still out on whether
Americans will embrace the Fresh & Easy concept. “We’ve been very pleased with what we’ve seen,” said Brendan Wonnacott, spokesperson for Fresh & Easy. “In fact we’ve

All access premium subscription

This content requires a subscription to Nutrition Business Journal.

As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.

Email [email protected] for more information about subscribing.