Nutrition Business Journal

NPC Sales Are Coming Up Daisies forParty Plan Company

Daisy Blue discovers a natural fit with the baby care category.

Founded in 2002, Daisy Blue Naturals has blossomed into $825,000 venture with over 600 direct sales consultants in 42 states. The company’s party plan program has proven to be a successful means of selling its natural baby care and children’s products, as well as new lines of natural personal care products for adults.

“Our founder, Jena Thompson, was a chemist,” said Michael Lee, director of sales and marketing for Daisy Blue Naturals (Albert Lea, Minn.). “After the

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