We have grown tremendously,” said Corey Lindley, executive vice president of Nu Skin Enterprises and president of the company’s greater China division. To enter the Chinese market Nu Skin abandoned its customary direct selling business model to open stores in compliance with Chinese regulations. During its first year in China, the company’s sales soared from $3.5 million in the first quarter of 2003 to $18 million in the fourth quarter. Far from slowing, sales have continued
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