Nutralife Health and Fitness (Aukland) has a commanding share of New Zealand’s supplement market. “In the pharmacy channel, NutraLife is the market leader with a 21% market share,” claimed Mark Mathews, chief executive officer. Thompson’s Nutrition is second in supplement sales through pharmacies with a 17% share. “The health food channel is significant, and we believe we are the market leader in that channel as well,” Mathews noted. Healtheries dominates the
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