Nutrition Business Journal

Octagon and Premier Management Define Terms of Endorsement

Doping scandals threaten to make supplements a tricky sell, but if the athlete fits the brand, celebrity marketing can pay off.

The sports nutrition and weight loss (SNWL) segment witnessed a parade of sponsorship deals and product endorsements in the last year. Some of the high profile endorsement news: 19 athletes sponsored by PowerBar Inc. won medals at the Athens Olympics; Trimspa maker Goen Technologies spent several million dollars to sponsor a NASCAR race team; EAS signed up Seattle Seahawks quarterback Matt Hasselbeck as the third NFL star endorsing Myoplex products; GNC re-upped with Arizona Diamondb

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