Nutrition Business Journal
Omega-3s for a modern age: Is it time for a reboot?

Omega-3s for a modern age: Is it time for a reboot?

Consumer research shows that, while awareness of omega-3s is high, new users are nearly non-existent. What will it take to reel in a new set of fish oil aficionados?

We all know the omega-3 market is one of the strongest in the entire dietary supplement industry. No longer is this category relegated to the specialists and niche players—nearly every company in the supplement game has incorporated an omega-3 product into its line.

As science has developed around fatty acids—more than 19,000 scientific papers have been published on the benefits of docosahexaenoic acid (DHA) and eicosapentaenoic acid (EPA) omega-3s—specif

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