NBJ: What broad trends do you see in the Asian market?
SS: The single biggest trend is that the Asian natural products market is quickly catching up with the West. I would estimate it is now only six months behind, with weight loss being the single most active area today and anti-aging close behind. The single largest growth category in Asian is vitamin-fortified beverages, especially with calcium, followed by vitamins A, C and E. In addition, vitamin fortification f
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