Nutrition Business Journal

Opportunity Abounds in Asia As Its Nutrition Industry Catches Up With the West

Q&A with Dr. I. Sandford Schwartz, CEO of Smith Naturals Co. Ltd.

NBJ: What broad trends do you see in the Asian market?

SS: The single biggest trend is that the Asian natural products market is quickly catching up with the West. I would estimate it is now only six months behind, with weight loss being the single most active area today and anti-aging close behind. The single largest growth category in Asian is vitamin-fortified beverages, especially with calcium, followed by vitamins A, C and E. In addition, vitamin fortification f

All access premium subscription

This content requires a subscription to Nutrition Business Journal.

As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.

Email [email protected] for more information about subscribing.