Nutrition Business Journal

Optimum Nutrition Grows Well Ahead of the Market

Q&A with Mike Costello, COO of Optimum Nutrition

NBJ: A consultant recently described the sports segment as alive and well but also challenging and difficult. Would you agree?

MC: Yes, I would agree with both observations. It is alive and well from both the new customer and repeat customer perspective: the weekend warrior, the fitness enthusiast, the fitness minded active professional, the teenager just getting started—these are just some of the repeat and new customers I am referring to. The difficult part today i

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