The products have all the right stuff to rise to blockbuster status: They are backed by solid science; they meet a consumer need and provide convenience; and they carry a strong marketing message. Yet, all bets on products made with over-the-counter (OTC) drugs and dietary supplement ingredients are currently pending, following the recent warning letters the U.S. Food and Drug Administration (FDA) sent to pharmaceutical giant Bayer regarding its Bayer Aspirin with Heart Advan
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