Nutrition Business Journal

Party Plan Pays Off As Natural Health Trends Doubles in Size

Being entirely e-commerce based reduces overhead and allows higher payouts for Lexxus distributors.

We have a lot of facelift parties,” said Mark Woodburn, president of Natural Health Trends Corp. (Dallas, Texas). “We recommend picking someone from the audience and doing half their face, and then taking it off half an hour later.” Skindulgence, billed as a nonsurgical facelift, is also a cleanser, mask and moisturizer.

Besides being fun to demonstrate, the product has emerged as a best seller, accounting for 45% of sales in the company’s Lexxus allnatural

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