Archer Daniels Midland, Cargill, Forbes Medi-Tech, Cognis Nutrition and Health and other suppliers of plant stanols and sterols (phytosterols) are partnering with mainstream and natural grocery manufacturers and dietary supplement marketers to target a potentially enormous market for cholesterol-lowering supplements and functional foods.
But despite some very encouraging road signs in recent years—most notably, FDA’s approval of a phytosterol-heart disease health claim in 2000 and th
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