Nutrition Business Journal
Prop 37 likely to pass

Prop 37 likely to pass

The opposition raises $20 million in one week to prevent the labeling of GM ingredients in California, even as a groundswell of consumer demand for transparency reaches fever pitch.

The prevailing logic goes like this: Californians decided that clean water was worth their vote, so they passed Proposition 65 in 1986 and the class-action lawyers slowly assembled en masse to take the nutrition industry to the bank. At least certain wings of the industry.

Now another ballot measure, Prop 37, otherwise known as “The California Right to Know Genetically Engineered Food Act of 2012,” presents Californians with the opportunity to know what’s in th

All access premium subscription

This content requires a subscription to Nutrition Business Journal.

As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.

Email [email protected] for more information about subscribing.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.