Nutrition Business Journal

Quixtar Posts 14% Rise in Nutrition Business

Nutrilite brand focuses on personalized health; Center for Optimal Health established.

Sales of Nutrilite products surpassed $2.6-billion in global sales last year. More than $420 million of that was generated by Quixtar in North America, which saw sales of its nutrition business rise 14%. “We see a personalization trend, not only in nutrition but in the broader marketplace—in our case, personalized health,” Brian Geers, marketing manager of health and wellness for Quixtar, told Nutrition Business Journal. “That one area we are really focusing

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