Nutrition Business Journal

Quixtar Strategy Focuses on Advertising, Sponsorship and Personalized Health

Nutrition comprises nearly half (47%) of Alticor’s $6.3 billion in global sales. Nutrilite remains the fl agship brand and a leading force driving sales for the Michigan-based Quixtar Inc., Alticor’s North American subsidiary and a sister company to Amway Corp., which sells Nutrilite internationally.

“We really have two areas of most signifi cant growth,” Quixtar manager of health marketing Brian Geers told Nutrition Business Journal. Stron

All access premium subscription

This content requires a subscription to Nutrition Business Journal.

As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.

Email [email protected] for more information about subscribing.