Abooming market for natural and organic products is fueling rapid expansion by conventional retailers into these categories. While supermarkets have dabbled with natural/organic offerings for the past several years, 2004-05 has seen a dramatic acceleration in the size and scale of those efforts. Strategies for capturing the natural/organic consumer range from revamping floor plans within existing supermarkets to opening up new branded stores devoted largely or entirely to fresh, natural produ
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