With its category hammered by negative media coverage and its margins squeezed by low-cost producers and increasing costs for raw material inputs such as methanol, the vitamin supply segment is a tough industry to be in right now. “We’ve had a bombardment of negative media in recent years,” said Joe LaPlaca, vice president of new business development for DSM Nutritional Products. “The vitamin E meta-analysis created a big hit for the vitamin E category, but it also seemed to
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