In this expanded partnership, Ralphs will carry Reed’s full product line throughout all of its existing 215 locations. In addition, Reed’s sodas are featured products in television commercials currently airing throughout Southern California for Ralphs Supermarket Chain, as part of Ralphs’ Optimum Wellness program.
Christopher Reed, Founder and CEO of Reed’s, Inc., stated, “This partnering with Ralphs reflects Reed’s commitment and success in expanding into the mainstream marketplace. As a leading retailer of natural and organic products across California, Ralphs represents a significant opportunity to increase brand awareness in one of the largest supermarket grocery chains in the country.”
Bob Lyon, Vice President National Accounts for Reed’s, Inc., commented, “With this new partnership, we look forward to driving the Reed’s brand through the development of full year ‘partner-with-purpose’ marketing plans, participation in Ralphs Optimum Wellness program, in-store sampling campaigns, weekly Ad/Circular participation and additional promotional efforts which will greatly expand our reach with Ralphs consumers in California.”
In addition, Reeds announced that it had also formed a partnership with Sprouts Farmers Market, a natural foods retailer based in Phoenix, Arizona. Sprouts Farmers Market carries a wide variety of natural and organic products, and has committed to carrying the full line of Reed’s and Virgil’s natural sodas throughout all of its 26 locations.
Eddie Pearson, Vice President Natural Food Sales for Reed’s, Inc., commented, “This partnership will truly expand our brand awareness throughout the Southwest and Rocky Mountain Regions of the United States. Further, we believe this enhanced partnership creates an opportunity to expand our consumer base by introducing our annual ’partner-with-purpose‘ marketing plan with Sprouts. This coordinated marketing program will include participation in sampling programs, weekly Ad/Circular activity, and additional promotional efforts, beginning with the Labor Day & Holiday time periods.”
Reed’s, Inc. makes the top selling sodas in natural food markets nationwide and is currently selling in 10,500 supermarkets in natural foods and mainstream. Its six non-alcoholic Ginger Brews are unique in the beverage industry being brewed not manufactured and use fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. In addition, Reed’s acquired the top selling root beer line in natural foods, the Virgil’s Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Other product lines include: Reed’s Ginger Juice Brews, Reed’s Ginger Candies and Reed’s Ginger Ice Creams. Reed’s products are sold through specialty gourmet and natural food stores, supermarket chains, retail stores and restaurants nationwide and in Canada.