Nutrition Business Journal

Retail Insights Looks at the Evolution of Retail Strategy in the Natural Products Industry

Consumers Crave Health—Quickly
The natural retail industry’s two leaders— Whole Foods and Wild Oats— claim that the growing desire for health is driving awareness and demand for natural products. Three data points that support this perspective are: 1. Organic and low/no sugar are the two food segments that get products noticed by consumers and generate the strongest sales growth, according to ACNielsen; 2. According to Supermarket News, half of all shoppers say t

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