Nutrition Business Journal

Retail Powerhouse Max Muscle Bulks Up

New franchise format positions sports nutrition chain for growth.

Selling off corporate stores and focusing all resources on franchising over the past two years has proven to be a winning formula for Max Muscle Sports Nutrition. “It’s worked out fantastically,” Sean Greene, president of the Anaheim, Calif.-based retail company said. “The attitude in the company has never been stronger. We just had our national convention in Dallas. There was a lot of enthusiasm and energy.”

Max Muscle has learned from mistakes of competitors, he sa

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