Selling off corporate stores and focusing all resources on franchising over the past two years has proven to be a winning formula for Max Muscle Sports Nutrition. “It’s worked out fantastically,” Sean Greene, president of the Anaheim, Calif.-based retail company said. “The attitude in the company has never been stronger. We just had our national convention in Dallas. There was a lot of enthusiasm and energy.”
Max Muscle has learned from mistakes of competitors, he sa
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