Our business on the Internet from a sports nutrition standpoint is very different than in our retail stores,” said Tom Tolworthy, chief executive officer of Vitamin Shoppe (North Bergen, N.J.). Vitamin Shoppe is outpacing industry growth in the sports nutrition market, which has doubledigit growth overall, he observed. Hottest trends include alternative proteins and creatine L-argenine compounds, including liquid proteins sold to gastric bypass surgery patients. Tolworthy
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