The Japanese functional food & beverage market decreased slightly in 2011 by 2%, with ¥2,036.6 billion (US $24.84 billion) in sales. Forty percent of the market now goes to food products, and the remaining 60% to beverages.
The table below describes the Top 10 functional food & beverage brands in Japan, with their annual sales, year-on-year growth and targeted health conditions. There are several FOSHU products ranked inside the Top 10. FOSHU (Food for Specifi
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