Nutrition Business Journal
Sales Continue to Decline, Consumers Grow More Loyal

Sales Continue to Decline, Consumers Grow More Loyal

Japanese market for functional foods stagnant, though dedicated core proves loyal.

The Japanese functional food & beverage market decreased slightly in 2011 by 2%, with ¥2,036.6 billion (US $24.84 billion) in sales. Forty percent of the market now goes to food products, and the remaining 60% to beverages.

The table below describes the Top 10 functional food & beverage brands in Japan, with their annual sales, year-on-year growth and targeted health conditions. There are several FOSHU products ranked inside the Top 10. FOSHU (Food for Specifi

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