Nutrition Business Journal

Sales Multiply for Genesis Today

Fast-growing company targets health food stores and practitioners with supplements for detoxification and regeneration.

In the beginning, Genesis Today (Austin, Texas) spent two and a half years in clinical testing of its products on 13,700 people, evolving some formulations over 100 times. The result has proved fruitful, as sales went forth and multiplied. Incorporated in 2001, the company soon began selling products on the shelves of Whole Foods Markets and other natural product retailers. In 2005, the company had strong sales, growing approximately 800% over 2004. In 2006, sales soared 900%

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