You don’t need to look further than today’s headlines to know what direction the industry is going when it comes to science. The two most recent headlines are the disturbing revelations of a COX- 2 drug recall and the meta-analysis of vitamin E. Scientific inquiries and reviews result in the order of actions afterwards. Science now drives the industry: Science is center stage.
Across the board, our industry executives have realized the importance of science in strategic promotions. R
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