For years sports nutrition companies have been hoping for another supplement as safe, effective and scientifically sound as creatine—an industry staple originally popularized by Experimental and Applied Sciences Inc. (EAS) and used to increase strength and lean muscle mass. Today, creatine is a $400-500 million category that is both mature and commoditized. Now researchers say the next long-awaited breakthrough ingredient has finally arrived in the form of a relatively
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