Superjuices have been a big growth category both in direct selling and retail channels. In network marketing, tonics based on noni and mangosteen fruit have generated a multibillion-dollar category, while beverages made from cranberries, pomegranate and blueberries have grown explosively in health food stores and supermarkets worldwide. Acai and goji berries have also claimed a place in the pantheon of ‘super fruits’. But the newest entrant into the category may be sea buckthorn berry, which
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