Nutrition Business Journal

Special Q&A Feature: Coming to America

Two leading Japanese beverage companies, Ito-En and Kagome, explain their entry and market development in the United States.

Ito-En Imports the Culture of Tea

Ito-En: Corporate office in Brooklyn, N.Y, and retail store in Manhattan. Responses translated and compiled by Rona Tison, vice president of corporate relations.

Q: Please provide a background of your business history in the United States.

A: Our parent company is based in Japan, Ito-En Ltd. We are the largest green tea company in Japan. We came to the United States in 2001

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