Nutrition Business Journal

Specialty Retail Rules Natural Pet Products, But Natural Channel is Growing

Organic growth at 40+%. Direct sellers make a play with supplements.

In case you haven’t noticed, Americans are falling more deeply in love with puppies, going crazier for cats and becoming more passionate about other pets. Pet ownership has increased to the point where 63% of American homes—almost 70 million household— include at least one pet, up from 56% in the late 1980s, according to the American Pet Products Manufacturers Assn. Dogs and cats are the most popular by far, with 43.5 million households owning dogs and 37.7 million owning cat

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