Nutrition Business Journal

SPINS Sets Out to Track the Evolution of the Natural and Organic Consumer

Jeff Nibler, President of SPINS Inc., talks about his company's consumer research collaboration with IRI.

NBJ: Please describe how SPINS is collaborating with IRI on consumer research in the nutrition industry.

JN: Historically, the natural products industry hasn’t had access to consumer panel analysis on product purchasing. In this collaboration, IRI is contributing complete access to its reporting and analysis of 700,000-plus U.S. panelists (including consumer purchasing behavior, demographics, user profiles, etc.). SPINS is contributing its product library and databas

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