NBJ: Please describe how SPINS is collaborating with IRI on consumer research in the nutrition industry.
JN: Historically, the natural products industry hasn’t had access to consumer panel analysis on product purchasing. In this collaboration, IRI is contributing complete access to its reporting and analysis of 700,000-plus U.S. panelists (including consumer purchasing behavior, demographics, user profiles, etc.). SPINS is contributing its product library and databas
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