Many of China’s major consumer markets are in their infancy. Obscurity surrounds the question of what products comprise some of these individual markets, such as health foods. Poor quality research data and key differences in cultural traditions also make it hard for Westerners understand the size of various markets and the opportunities they present.
China’s nutritional foods industry is currently valued at about $15 billion compared to $180 billion on a global level. In China, regu
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