Quality, Price or Oblivion? Retailers reaped rewards for having clearly defined market positions in 2006, while shoppers punished those found wanting. Wegmans, Trader Joe’s, Publix, Raleys and Whole Foods Markets were ranked as the top five U.S. grocers by Consumer Reports’ October 2006 Supermarket Ratings. Four of these five top retailers have or will shortly have standalone natural/organic-food-store formats, and two of the five (Whole Foods and Trader Joe’s) are
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