Nutrition Business Journal

Supermarket News Whole Health Survey Reveals Insiders’ Views on the Industry

Food industry stakeholders optimistic about category growth; Wal-Mart threat, sustainability, other topics also covered

The “Supermarket News Whole Health Asks Survey 2007” reveals stakeholders in all major aspects of the food industry are enthusiastic about the strength of the health and wellness trend in the U.S. Answers from retailers, brokers and manufacturers, however, reveal key differences in their perceptions of consumer trends and opportunities to leverage consumer demand into sales.

“I think that the level of optimism regarding category growth is the most important fi nding this yea

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