Nutrition Business Journal

Supplement Market Goes Swimmingly for Fish Oil in 2006

Success of prescription Omacor helps educate health professionals.

Fish oil sales grew rapidly in 2006 and in the first half of 2007, with increasing acceptance by North American consumers and healthcare professionals, burgeoning demand for microencapsulated fish oils as an ingredient for functional foods, and more differentiation by manufacturers for specific health conditions and lifestyle issues.

“The market continues to expand,” said Robert Orr, president of the Canadian company Ocean Nutrition Canada Ltd. (ONC, Dartmouth, N.S.)

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