Nutrition Business Journal

Supplement Sales Fortify Retailers in Mass, Natural

Major retailers of vitamins and other supplements reported healthy growth in 2007, thanks to new research and positive press touting the health benefits of dietary supplementation and growing consumer interest in preventative medicine and safe alternatives to pharmaceuticals.

U.S. supplement retail sales grew 5.6% last year, on total sales of $15.2 billion, according to Nutrition Business Journal research. The natural & specialty retail channel (which includes stores such

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