Probiotic supplements were pushed to center stage last year by Dannon, which advertised heavily for its Activia and Danactive yogurt products. As a result of these campaigns, “Consumers in the U.S. are becoming more accepting of probiotics as ‘friendly bacteria’ that can help them with different health concerns,” said Brian Peeters, probiotic product manager for Jarrow Formulas (Los Angeles).
“There’s really an amazing increase in consumer awareness
All access premium subscription
This content requires a subscription to Nutrition Business Journal.
As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.
Email [email protected] for more information about subscribing.