Nutrition Business Journal

Suppliers Set Up Shop in China to Exercise Greater Control Over Ingredients

Too few U.S. buyers demand quality over price when trading in China.

The once mysterious face of Chinese raw materials is not quite so inscrutable today. Suppliers are attending U.S. trade shows in greater numbers and opening offices here; and U.S. companies are reciprocating. As one U.S. executive phrased it, “There’s no magic to doing business with China any more.”

“Larger, quality supply companies are eager to do more face-to-face business without utilizing middlemen. This is a growing trend,” said Jeff Crowther, who heads up the Natural Pr

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