Nutrition Business Journal

Sustainability Thats Like Shelf-Life, Right?

The Hartman Group uncovers what consumers understand – and don’t understand – about sustainability

Consumers are interested in the values behind the term “sustainability.” However, for marketing communications to be effective, firms need to tell the right stories, use key words that resonate with consumers and address more than the environmental component of sustainability, a recent report by The Hartman Group finds.

“The Hartman Report on Sustainability: Understanding the Consumer Perspective,” released by the fi rm in Summer 2007, is a quantitative and qualitati

All access premium subscription

This content requires a subscription to Nutrition Business Journal.

As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.

Email [email protected] for more information about subscribing.