When you put your marketing and technology teams to work on creating your Web site you may have been counting on a “set it and forget it” policy – build a great Web presence and wait for the visitors to arrive, the products to be sold and the message to be shared far and wide. Much has probably changed since you launched your Web site, however, and more will change in future months and years to come that will make or break the success you can potentially achieve on the Internet.
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