Nutrition Business Journal

Think Again: New Image for Bar Vendor is All Natural and Gluten Free

In wake of low-carb decline, company repositions its family of products under a single brand umbrella.

With $20 million in annual sales, Think Products is one the larger independent nutrition bar businesses in the United States. The company’s products compete head-to-head against those of major food companies such as Kraft, General Mills and Nestle, as well as leading diet and lifestyle brands such as Atkins.

Think Products’ first bar, Think Thin!, swiftly became a popular low-carb bar, leading to the introduction of Think Green, Think Organic and, coming soon, T

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