Universal Nutrition experienced 9.5% growth in 2004, performance that validates the 22-year-old sports nutrition company’s recently adopted branding strategy, according to Director of Marketing Phil Kim. “We have seven sub-brands that fall under our umbrella brand, Universal Nutrition,” said Kim. “It’s taken a fair amount of concerted planning to implement, but it has worked well. ... Despite the fact that the ephedra ban took place last year and the prohormone ban went into effect o
All access premium subscription
This content requires a subscription to Nutrition Business Journal.
As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.
Email [email protected] for more information about subscribing.