Nutrition Business Journal
Valeant Acquires Probitica, Lands at the Nexus of Two Hot Markets

Valeant Acquires Probitica, Lands at the Nexus of Two Hot Markets

Canadian pharma company Valeant buys Brazilian sports nutrition firm Probiotica

You’ve heard that sports nutrition is the place to be. You’ve heard that Brazil is the place to be. Sports nutrition products—especially protein powders—have been ratcheting up double-digit sales worldwide. And Brazil—the B in BRIC—enjoys a growing middle class with disposable income and a penchant for looking good.

Here’s one pharma company that’s killed both birds with one stone.

On February 1, 2012, Missis

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