Leveraging the success of its soft calcium chews, McNeil Nutritionals launched Viactiv Multi-Vitamin Chews in early 2005. Since then, the Viactiv brand has experienced double-digit growth, targeting women ages 35 and older. “We believe that the launch of this product signified a transformation of the category, as it introduced for the first time a multivitamin that is fun and easy to take, is extremely convenient and delicious,” said Whitney MacDonald of
All access premium subscription
This content requires a subscription to Nutrition Business Journal.
As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.
Email [email protected] for more information about subscribing.