Nutrition Business Journal
Vita-Mix makes waves as consumers clamor for convenient, whole foods

Vita-Mix makes waves as consumers clamor for convenient, whole foods

As the market for juicers gears up, do opportunities for synergy await powder & premix manufacturers?

If one thing has become clear over the last few years, it's that consumers are increasingly losing interest in processed foods and looking for more natural, wholesome, and nutritious ingredients. But at the same time, they're also demanding that healthier options be as fast and convenient as ever.

Nutrition and convenience haven't traditionally gone hand in hand, but that certainly doesn't mean the two are mutually exclusive. And for a few industries, these

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