Nutrition Business Journal

Where Are Consumers Headed? Traditional Tools Alone Wont Provide the Answer

We are in the midst of a revolution of culture and consumption—ignore it at your own risk, says Harvey Hartman, president of The Hartman Group.

NBJ: Five years ago, The Hartman Group divided Americans into Core, Mid-level and Periphery consumers of Health & Wellness. What changes have you seen?

Consumers Gather Supplements Along ‘Path to Wellness’
All supplements grow in importance, but purchase is less exploratory.

♦ Taking supplements is now seen as a ‘path to wellness’ by close to half (43%) of c

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