NBJ

Where Are Consumers Headed? Traditional Tools Alone Won’t Provide the Answer

We are in the midst of a revolution of culture and consumption—ignore it at your own risk, says Harvey Hartman, president of The Hartman Group.

NBJ: Five years ago, The Hartman Group divided Americans into Core, Mid-level and Periphery consumers of Health & Wellness. What changes have you seen?

All access premium subscription

This content requires a subscription to Nutrition Business Journal.

As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.

Email [email protected] for more information about subscribing.